A career as a real estate agent can be very rewarding, especially once you have established yourself as a successful Realtor®. If you are just starting out, however, you may be wondering what you need to do to be successful in your chosen career. In today’s post, we’ll look at the top seven tips for becoming a successful real estate agent.
At Continuing Education for Licensing Inc. (CELI) in Texas, we offer all of the sales agent qualifying courses you need to prepare for the Texas real estate licensing exam. If you are already a real estate agent, then you’ll be glad to know that we also offer continuing education courses that are required to keep your real estate license active. Contact us today for more information, and register for the courses you need.
1. Form Partnerships
While there are many things that you will do on your own as a real estate agent, it’s important to remember that you are not an island and that partnerships are vital to your success. From bankers and professional organizers to builders and interior designers, there are numerous people in a variety of home-based industries who can help you be the successful Realtor® that you want to be. Don’t forget to help the people who help you — partnership is a two-way street.
2. Practice the Art of Communication
Good, clear communication is of the utmost importance in the real estate industry. This means that if active listening is not one of your strengths, then it’s time to start practicing! You will be hard-pressed to find clients who want to work with you if you are too busy to take time to talk with them and listen to their needs. Since selling property can be an emotional experience for clients, it’s important that you let them know you care about them by taking time to listen. Once your clients know that they can trust you to do what is best for them, they will very likely become satisfied customers who will be happy to refer you to everyone they know.
3. Properly Utilize Open-House Events
Holding an open house can be a great tool for getting more potential buyers to look at one of your listings. It’s important to remember that an open house is also a great tool for helping you make new contacts and show the types of homes that you’re capable of selling. While buyers can look at homes online, looking at pictures can’t compare to walking through a home and getting a feel for the house and the neighborhood. Make sure to properly highlight the most important features of the home, take notes on what went well, and make plans to fix any problems for the next open house. Before you know it, you’ll be a pro at hosting open houses!
4. Use Email Marketing
Creating an email drip campaign can be a very helpful tool for increasing your revenue, as it keeps your name at the forefront of your clients’ thoughts, allows you to easily stay in touch with your clients, and eliminates the potential for mistakes that are caused by repetitive tasks. When you set up your drip campaign, make sure to separate your clients into a couple of different groups so that you can ensure the content they receive is relevant for them. For example, sort your list by buyer, seller, past clients, and non-responsive leads. This way, you can make sure that you aren’t sending multiple emails about your latest listings to your sellers, which could cause them to look for another Realtor®.
5. Maintain Client Relationships
Most Realtors® help their clients buy and sell a home more than once. As a result, it’s important to prioritize your relationship with your clients. Even if one of your clients finds their dream home and doesn’t plan to move again, you still want to make sure to keep in touch with them. This matters to your continued success as it reminds them that you are still in business. Sending a card at the holidays is a simple gesture to let people know you care about them. When people see that you care enough to stay in touch, they are more likely to recommend you to their friends and family.
6. Create and Manage an Online Presence
If your goal is to be a successful Realtor®, then it is imperative that you have an online presence. It’s not enough to have your headshot posted on your company’s website — you need to have a presence on social media as well. There are so many different social media sites, that you might feel overwhelmed at first. Choosing the right social media platform, however, doesn’t have to be challenging. Take some time to consider the age range of your target audience to determine which sites they use the most, and then create your profile on those sites. Once you’ve established an online presence, make it a priority to regularly update your posts, and be sure that your branding is consistent and professional across all platforms!
7. Take Care of Yourself
Perhaps you were attracted to a career in real estate for the freedom to be your own boss. While this can be exhilarating, it can also be exhausting. With that in mind, it’s important to make time to take care of yourself. You cannot be successful if you are run down and worn out. Plan small getaways throughout your yearly calendar to give yourself a break from work. Even something as simple as an extended weekend can make a huge difference in your state of mind.
Prioritize an active lifestyle and maintain a healthy diet to ensure that you are providing your body with the fuel and energy it needs to function well. If you find yourself falling into the trap of believing that you can’t leave work or it will all fall apart, then you are well past the point of needing a break. Remember that in order to best help your clients, you must take care of yourself as well.
At Continuing Education for Licensing, Inc. in Texas, we will work with you to help you find the real estate licensing courses you need. Whether you are starting out for the first time or you need to renew your real estate license, we can help. From sales agent and Broker qualifying courses to continuing education courses and more, we have what you need. Be sure to learn all of our course options to choose the plan that is best for you, and contact CELI to register for your real estate courses today!